Camila Cabello releases music video for new single ‘I LUV IT’ featuring Playboi Carti

Camila Cabello has officially entered her new era with the release of the single featuring Playboi Carti along with an accompanying music video.

Directed by Nicolás Méndez, the music video for ‘I Luv It’ portrayed Cabello in various surreal scenarios, including being chased by dogs and surviving a car crash. Toward the latter half of the three-minute clip, she linked up with Carti in a gas station. Notably, the chorus was underlined by a sample from Gucci Mane’s 2009 hit “Lemonade” that echoed the original’s “Lemons on the chain with the V-cuts” line.

“Certain things in our human realm do make me feel like I’m in outer space, and the very rare few times where I’ve had incredible chemistry with someone is one of them,” she said. “Part of that cocktail is also the emotional drama between you and that person, and the chaos and butterflies and nerves and passion. It’s unsustainable and not peaceful and exhausting, but also, I LUV IT.”

The song will be featured on Camila‘s upcoming fourth solo studio album, C, XOXO.