A second generation of famous faces is arriving on the platform just as the first wave heads for the exit.
The numbers that circulate about celebrity OnlyFans earnings are extraordinary enough that they tend to obscure a more complicated truth: most of the famous people who joined the platform between 2020 and 2022 are no longer on it. Meanwhile, a quieter, older wave of celebrities — legacy TV actors, musicians from the aughts — has begun arriving. The platform they’re joining looks almost nothing like the one Bella Thorne crashed in August 2020.
Here is a clear-eyed accounting of who made what, who left, and what the current state of celebrity creator culture actually looks like on the world’s most lucrative subscription platform.
The First Wave: Record Launches, Rapid Exits
Bella Thorne is where the modern celebrity OnlyFans story begins. In August 2020, the former Disney Channel star joined the platform and made $1 million in 24 hours — a figure confirmed at the time by multiple outlets including E! Online. The backlash was immediate and specific: veteran adult creators accused her of hoovering up attention and subscriptions without delivering the explicit content her page implied, and OnlyFans quietly changed its tipping rules in the aftermath. As of 2026, Thorne is no longer active on the site.
The exits accelerated. Jordyn Woods, DJ Khaled, Fat Joe, Lottie Moss, Corinna Kopf, and Cardi B have all departed — several of them among the platform’s most prominent black creators on the site during the boom. Blac Chyna — once reported at $20 million per month at her peak, a figure cited by OFStats but not independently audited — left after being baptized and publicly embracing religion. Iggy Azalea, who by her own claim earned $48 million in a single year and was described by LADbible as the platform’s highest-earning celebrity creator at a peak monthly income of $9.2 million, quit in late 2024 after a leaked-content scandal and migrated to Telegram. Bhad Bhabie, who launched her account the day she turned 18 in April 2021 and made $1 million in six hours according to reports cited by TMZ, is also no longer active.
The departures aren’t incidental. They reflect a structural tension that celebrity accounts have always had with the platform: the audience they bring often doesn’t convert into long-term paying subscribers at the rates independent creators can sustain. According to an OnlyGuider study of more than one million subscribers published in May 2025 and reported by Yahoo Finance, only 4.2% of OnlyFans subscribers spend any money at all, with an average outlay of $48.52 per creator. The top 0.1% of creators — whose ranks include most celebrity accounts during their peak — capture 76% of all platform revenue and average $146,881 per month. Getting into that tier is one thing. Staying there is another.
Who’s Still Earning
The current celebrity leaderboard is a mix of holdovers and surprises.
Sophie Rain tops the overall earnings chart. A former waitress with no prior mainstream fame, she told YouTuber David Dobrik in August 2025 that she had earned $82 million in 18 months on the platform — a figure reported by IBTimes UK — with a single subscriber accounting for $4.3 million of that total. She is not a celebrity in the traditional sense. She is something the platform has created from scratch.
Among recognizable names, Bella Thorne’s estimated annual earnings of $37.3 million are widely cited across outlets including LADbible and MSN, though she has since departed. Carmen Electra, who joined in May 2022 and quickly reached the top 0.01% of earners according to E! Online, remains active. Tommy Lee has been posting since 2022 for $20 a month and is still active in 2026, per SheKnows. Whitney Cummings runs a comedy-focused account at $10 a month. Pia Mia reportedly earned $16 million in a year, placing her among the top celebrity earners according to rankings cited by LADbible in April 2026.
Earnings figures across this space should be treated with appropriate skepticism. OnlyFans does not publish individual creator data. The figures that circulate — for Rain, for Thorne, for Azalea — are largely self-reported or modeled by third parties, a fact worth flagging every time one of these numbers appears in a headline.
The Second Wave: Legacy Celebrities, Different Math
The more interesting development in 2025 and 2026 is who has started arriving.
Shannon Elizabeth — the American Pie actress, now 52 — launched her account in April 2026 and grossed more than $1.2 million in her first week, according to Creators Inc. CEO Andy Bachman, as reported by IBTimes UK and Variety. Jaime Pressly, the My Name Is Earl star, launched in May 2026, telling Variety in a statement: “This is another way for me to connect directly with my audience, on my own terms, with creativity and intention.” The My Name Is Earl actor’s framing — personal connection, creative control — is markedly different from the hustle-economy language of the 2020 wave.
Lil Tay, who turned 18 in July 2025, reportedly made more than $1 million in three hours of launching her page, per IBTimes UK. Piper Rockelle claimed $2.9 million on her first day after signing up on January 1, 2026, including $118,000 in tips, according to the same report.
The pattern of monster first-day numbers followed by rapid deceleration is now familiar enough that it functions almost as a genre. The question the platform has never fully resolved — for celebrities or for independent creators — is what happens on day 31.
What the Geography Tells You
Americans spent $2.63 billion on OnlyFans in 2025, according to an analysis by OnlyGuider reported by The Hill and multiple Nexstar affiliates. California led all states with $350.6 million in total spend, followed by Texas at $248.4 million and New York at $167.1 million. That $2.63 billion represents about 36.5% of the $7.2 billion spent globally on OnlyFans in 2024, making the U.S. by far the platform’s largest national market.
None of that geographic concentration maps neatly onto where celebrity creators are based or where their fans actually live. OnlyFans has no internal search or discovery mechanism — every subscriber must arrive from off-platform marketing. Celebrity accounts exploit pre-existing audiences from Instagram, TikTok, and X. When those audiences are done being curious, the account either develops an independent creative identity or it stagnates.
The ones that have lasted — Carmen Electra, Tommy Lee, Farrah Abraham — have all done some version of the former. The ones that haven’t are, by and large, no longer posting.
What Comes Next
Rick Owens, the fashion designer, launched an OnlyFans in June 2025 dedicated to foot-focused content, framed in interviews around his Paris retrospective as a meditation on aging and mortality. Stormy Daniels has found an audience with ghost-hunting content. The My Name Is Earl cast and American Pie ensemble are cashing in decades-old nostalgia. What the platform is becoming, for celebrities, is a second act — not necessarily a primary business.
That may actually be the more durable model. The $1 million launch day is a media event. The creators still logging into the platform five years after joining are the ones who figured out that it’s not.