Lucy Hale has just become a global ambassador for Almay. The actress/singer will participate in a series of campaigns for the brand, including the launch of a new product later this year. More details about this cooperation will be revealed shortly.
“I’m a beauty and skincare lover at heart, but I’ve always struggled with finding the right products for my sensitive skin. For someone who has and still deals with skin issues, it’s so important that, from start to finish, I keep my beauty routine as gentle as possible, which is why I love Almay products. From their eyeliners to their mascaras to their makeup remover towelettes, Almay uses gentle ingredients in products that are specially formulated to avoid irritation. They’re the perfect solution for me – easy to use, high-quality products that don’t sacrifice performance,” says Lucy about the brand.
Almay has been the leader in hypoallergenic makeup since 1931. The brand offers cosmetics for all skin types and makes sure that each product is clean, effortless, hypoallergenic, fragrance free and doctor tested.