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Liam Payne as Ambassador for Hugo Boss

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Liam Payne has just announced his collaboration with fashion designer Hugo Boss. Not only is Liam the newest ambassador for the brand, but also he has designed the new collection.

“Hugo is very much my style of dress sense anyway, so it was a really easy match up,” says Liam.

The collection will be available for sale on Instagram (4 July) and in stores (5 July).

View images of Liam taken for Hugo Boss collection (courtesy of Liam Payne).

Watch Liam speaking about the collaboration on his Instagram.

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