On 9 July 2019 Lady Gaga revealed the launch of her own beauty brand named “Haus Laboratories.” The collection, which will include kits combining lip gloss, lip liner and all-over colour, will be launched in September.
Products will be available for pre-order exclusively on Amazon on 15 July.
When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup.
Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired a bravery in me I didn’t know I had. – Lady Gaga
You can see Lady Gaga’s first promoting video which she shared on her social medias for the cosmetic brand campaign.