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Justin Bieber, Maluma & Lil Nas X Unveil Spring 2020 Calvin Klein Campaign

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Justin Bieber, Maluma and Lil Nas X star in the new campaign for the Calvin Klein’s brand. The campaign called “Deal With It” was unveiled on 27 February (Thursday) along with new promotional photos of three stars who were not afraid to bare themselves to the world.

“An ode to self-expression, each set captures the talent in their own exaggerated world, with stripped-back and raw elements that are inherent to the brand and drive home the ‘Deal With It’ narrative,” states the official press release.

The campaign also represents the LGBTQ+ community with Lil Nas X (who is openly gay) and Schafer (who is a transgender woman).

“My name is Lil Nas X… I don’t know what the hell is going on. Deal with it,” says the singer.

The campaign ends with an empowering statement: “I am who I am. I like what I like. I love who I love. I do what I want. Deal with it.”

View promotional images of Justin, Maluma & Lil Nas X below.

Watch the official promotional video for the campaign below.