Last week definitely belonged to the former members of One Direction! Not only did Liam Payne release his debut album, but also Harry Styles dropped a new single “Adore You.”
The new track is the third song promoting “Fine Line,” the singer’s second solo album, which will be released on 13 December (this Friday) through the Columbia Records.
The new single is accompanied by a music video which can be watched on Harry’s official YouTube channel.
Interestingly enough, “Adore You” was promoted in a curious way on the social media in November. Social media users spotted targeted ads and promotional content for a tourism agency for Eroda, but… they quickly realized that the island did not exist!
Harry’s fans connected all the dots by linking the targeted ads of the island of Eroda to the singer’s new song. In other words, a marketing campaign for “Fine Line” nicely done in a completely unexpected way!
Watch the music video for “Adore You” below.