If you currently use BigCommerce and feel limited, then it’s time to consider a platform that offers an unparalleled and scalable experience: Magento. It is one of the best platforms for most businesses, mainly SMEs, and it is already powering over 250,000 e-commerce sites globally. Its robust features and unparalleled capabilities make it favorable for even bigger brands like Nike.
Despite other platforms being suitable for smaller businesses, Magento is still the best one, which is why you migrate your store. So, how does such a migration elevate your business? Magento offers what every business needs: the power to personalize your site, utilize more tools, and achieve more performance capabilities beyond other platforms.
Basically, migrating to Magento is not just about change—it’s a strategy to prepare your business for future needs and the best customer experience.
In this article, you’ll explore how this move can elevate your business and how it allows you to enjoy Magento’s full potential.
Why Consider Migrating from BigCommerce to Magento?
Magento is the perfect e-commerce SaaS (Software as a Service) platform for all your services and products. Its services are more streamlined to boost efficiency and eliminate all barriers that inhibit your potential to become an e-commerce giant.
From the platform, you can elevate your e-commerce potential in the following ways:
1. Enhanced Customization Capabilities
One of the challenges most businesses face on other commerce platforms is the limited number of tools and built-in functionalities to customize their stores. On the other hand, Magento is an open platform, meaning you can exploit different third-party tools to boost your store’s appearance or add additional features to impress your clients.
These features are essential for boosting your customer experience and services. In the long run, they enable you to retain loyal customers and attract more.
Another reason most stores prefer Magento is the ease of use. The process is simplified with easy-to-follow procedures and additional tools to help you. Magento also offers multiple development services to customize the store and create the best site.
As long as the feature fits your needs, you can integrate it without worries about incompatibility and other errors. You can also get help from the 24/7 available Magento customer support and maintenance services.
If you find doing all these things challenging, hire a professional Bigcommerce to Magento migration service. Such service providers have a team of certified experts who can handle your migration issues swiftly.
2. Scalability Potentials and Performance
As your business expands, your store should also grow to meet all the new demands. Therefore, you must plan how to handle the increasing traffic and large orders and how to deal with new product lines and inventories.
Magento has the right tools for your needs, including inventory management tools to help you track all your products. For a streamlined process, you can pair it with a product catalog management feature. Combining these two features can help you handle the checkout process quickly and effectively.
With these tools, adding new warehouses and products to your platform is easier without over-relying on human labor or experiencing delays.
3. Advanced SEO and Marketing Features
Your business should always be committed to attracting customers and entering new markets. To achieve these goals, you need the most aggressive marketing tactics, mainly SEO.
Instead of hiring SEO experts, Magento has more fine-tuned SEO tools suitable for every business. You can use different outsourced SEO tools committed to helping you refine meta titles, product descriptions, and keywords to boost rankings.
In addition, it has automation tools that help you manage your marketing campaigns even without the skills and experience. Once you create the campaign, these tools can take over, ensuring your business marketing venture is successful.
Finally, it helps you manage other aspects related to customer purchases. For example, you can use abandoned cart management tools to prompt and encourage customers to check out. Besides that, it has AI-product recommendation tools to boost purchasing potential.
4. Multi-store and Multi-language Support
As you expand your business, you must strategically focus on the specific market and consumer needs. Sometimes, you may have to create a store for each market. You also need to ensure customers understand the products they buy. You need to build multiple stores and multi-lingual support systems.
However, Magento enables you to manage all stores and markets from a single platform. Therefore, it streamlines management and allows you to monitor all operations without resource strains or mismanagement concerns.
Step-by-Step Guide to Migrating from BigCommerce to Magento
To enjoy all these benefits, you must first plan your migration and ensure it is successful. Here are steps to make your migration smooth:
Step 1: Assess Your Current Store Size
Before migration, you should audit your business to determine your product volume and data to migrate. This is essential to ensure you select the right features, plan for features to add, and decide on the subscription package.
Step 2: Choose the Correct Magento Version
Ideally, you should always choose the latest version of Magento 2.0 due to its capabilities and suitability for every business. If your business is an SME, you can select the Magento Open source. However, large businesses always choose Magento Commerce.
Step 3: Set Up Your Store
Your next process should be to install Magento on your databases and servers. During the process, you can test different features, how they work, and whether they suit you. You also need to choose the hosting provider. It is advisable to use Magento hosting providers to avoid any issues and errors in the future.
Step 4: Migrate Your Data
The following step is to use different migration tools to move your operations and data from your current store to Magento. You can also hire Magento experts to help. Finally, ensure you inspect and verify that you have migrated all the essential components and details.
Step 5: Customize Your Store
Once you confirm all the details are on the platform, you can begin your customization. This process is easier if you know your current needs and what experience you wish to offer your clients. Begin with the must-have features, then proceed to those that make your store unique.
Step 6: Do the Tests
After customization, you should do all the relevant tests before officially launching the platform. This process is critical to identify issues that may compromise service delivery and shopping experience. Once everything is working perfectly, you can proceed to launch.
Final Thoughts
Migrating from BigCommerce to Magento offers more opportunities to elevate your store capabilities, making it a customer favorite. With Magento, you can personalize your store, scale services, and improve your SEO and marketing campaigns.
You can also manage your stores easily and meet all customer needs using advanced and third-party tools. To enjoy all these capabilities, you should ensure a seamless migration without glitches. Luckily, Magento offers all the expertise and tools to smoothen the process.