Drawstring bags are like the Swiss army knife of bags. They are dynamic, lightweight, and versatile compared to other bags. You use them for grocery shopping, packing your gym wear, or for outdoor adventures.
However, besides being cost-effective and practical, drawstring bags are surprisingly powerful for branding and business growth. Visit tech, fitness, or charity sports events, and you will catch attendees carrying branded drawstring bags.
Let’s explore why drawstring bags are a branding powerhouse and how you can leverage them for creative marketing campaigns.
The Allure of Drawstring Bags
Why should you choose drawstring bags? Are they better than backpacks, hats, and T-shirts? Well, to an extent, drawstring bags tick every box on what makes an ideal promotional product.
§ More Space and Higher Visibility
Hats, pens, and keyrings can sometimes go unnoticed. With drawstring bags, you get a large space to print your brand slogan, logo, and extra art to make the design stand out. Users carrying these bags turn into walking billboards, advertising your business to the public.
§ Practicality
Tote bags are the closest rival to drawstring bags when it comes to practicality and functionality, but drawstring bags have the added benefit of better securing their contents. They can fit anywhere, and people use them to run different errands, ensuring repeated exposure for your business.
§ Cost-Effective
Money will always come into play when developing marketing campaign strategies. You can save a lot by getting custom drawstring bags in bulk. The ROI is high, and you can enjoy the work put into the design for a few years before the bags wear out.
Design Ideas: Turning Drawstring Bags into Miniature Billboards
A bad design will be a missed opportunity. It can hurt your brand and leave a bad impression on your target audience.
§ Simple Can Be Great
Sometimes, people underestimate the power of simple designs. You can draw inspiration from how other brands design their drawstring bags. A logo with unique prints on the sides and drawstrings can work magic.
§ Tell a Story
The design should complement your brand’s identity. The colours should inspire the artwork and tell your customers what your business is all about. For example, pop culture references and bright tones can be ideal for brands that design streetwear for skaters.
§ Focus on Quality
You might give the bags for free, but that doesn’t mean you use the cheapest material. A flimsy bag that will rip after a month doesn’t do your brand any good. Invest in quality fabric like canvas, cotton, or polyester blends. High-quality bags will last longer, earning your brand more reach.
The Final Step
The last step is to plan how you can get your drawstring bags out there for engagement and reach.
§ Event Giveaways
Attend local shows and set up your stand; instead of giving away flyers and posters, gift every visitor with a branded drawstring bag. Hey, the attendees need something to carry brochures and pamphlets. Your bags will come in clutch.
§ Collaborate with Charities
Drawstring bags are a good way of giving back to the community while pushing your brand on the side. You can support local sports events by gifting each participant a custom drawstring bag filled with other goodies.