Table of contents
- Introduction
- Select a fitting template.
- Font selection and typography
- Decide on the size and shape.
- Include the necessary information.
- Maximize your brand logo
- Choose the right colors.
- Leave some white space.
- Conclusion
Introduction
Personality is key to determining the people you interact with and how they interact with you. Even as a business, it is crucial to reflect a certain personality in order to draw in certain customers and convince your customer base that they have made the right choice by being loyal to you. As a brand or business, one of the keys to building a good relationship with old customers and winning over new ones is having a consistent personality.
The personality your brand reflects is known as its identity. A cohesive brand identity gives customers the feeling that your company or business can be trusted. It shows that you have invested time and effort in putting that brand together, and that in turn shows customers that you are worth investing in. For new customers, it is important to have a means to showcase that your brand has an identity and stands for something. What better way to show this than through custom business cards?
Business cards are a popular way to introduce new potential customers to your brand. These cards, which can be gotten at HelloPrint, are eye-catching, easy to customize, and the perfect way to represent the personality of your brand. In this article, we will walk you through the essentials to take note of when creating your business card design:
Select a fitting template.
To start off your card design, you have to select a template. Keep in mind that when selecting your template, you are not just selecting one that you like; you are selecting one that perfectly reflects your brand personality. It is crucial to separate your personality from the personality that your brand reflects.
Understand the service you provide and what potential customers would be looking for when searching for their service provider. If, for example, you are a fashion designer, customers will more likely expect a clean-cut card that reflects the personality of your sewing than if you owned a sneaker store, where customers will more likely be expecting a more colorful card.
Font selection and typography
An underrated area of design is font selection. It can be a really stressful task, as it involves going through tens to hundreds of fonts in an attempt to find the perfect fit. It is important to select the right font because the entire design will not come together otherwise.
Font selection does not end with picking the right font; you also have to select the right typeface. Again, the kind of typeface you select is also dependent on the type of service that you provide. Law firms would be more likely to go for more dark and bold typefaces, writers would likely lean more towards a typewriter-inspired typeface, and designers would most likely be more drawn to an italic kind of typeface. Whatever seems like a good fit for your brand and what it represents should be the choice for your typeface.
After the font selection process, typography is up next. Typography involves editing letters or adding special touches to letters to improve their depth or aesthetics. Typography usually requires some artistic talent, as it involves creating new twists on letters to form something new and unique. So be sure to look through the internet for inspiration or images that would spark some creativity before attempting typography.
Decide on the size and shape.
Most business cards we come across are formal, the same old rectangular piece of paper we have received multiple times, but there are no rules that imply it must be that way. Try out a variety of shapes—squares, hexagons, triangles, or anything that suits you best.
This is even more applicable if the services that you provide are artistic in nature. You do not have to stick to the regular rectangular-shaped card; in fact, having a different-shaped business card can fascinate and pique the interest of a potential customer.
If you work in a more official field like finance, feel free to stick to the traditional rectangular cards, as they are still a really good option.
Include the necessary information.
Your business card should include everything that customers need to contact you. It should include the brand name and unique tagline, necessary contact information, active social media accounts, and any other piece of information that is necessary.
Your business card should also include your office’s main location, as customers might want to visit in person, and a functional link to your brand’s official website.
Maximize your brand logo
An important component of your business card that cannot be overlooked is your brand logo. Your brand’s logo should be visible and take up a reasonable amount of space on the front of the card. This is to emphasize the visual of the logo to the viewer and possibly keep it in their memory for much longer. The name of the brand should be placed below the logo in such a way that they complement each other well.
Choose the right colors.
The color of your card plays a huge part in how much this card influences the viewer. The colors need to resonate with your brand and the message you are trying to convey to them using this card.
Make sure to use some of the brand’s official colors when designing the card to stay in line with the rest of the brand’s identity.
Leave some white space.
When finishing up your card design, you want to ensure the design is not completely crowded, as this could affect the aesthetic of your design. Leave some space on the card to make it look more simple and elegant.
Conclusion
Every business needs to forge solid relationships with customers, and the biggest influencer of a good relationship is a good first impression. Make not just a good first impression but an amazing impression that lasts by using stunning business cards.