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4 Creative Ways to Use Cardboard Display Boxes for Your Brand

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Discover the 4 creative ways to repurpose cardboard display boxes for your brand, from eye-catching packaging to eco-friendly marketing solutions.

Product presentation plays a vital role in deciding if people buy something or not. This is why brands now spend considerable amounts of time and money getting the best packaging for their goods. A proper and attractive presentation is even more vital when it comes to selling small items that can be placed in display boxes.

Are you also looking for innovative and impactful ways to showcase your goods at retail stores, trade shows, expos, or marketing events? Then cardboard display boxes can be your brand’s best friend. These boxes have a lot of benefits on their side. Firstly, they are 100% customizable; you can change their shape, size, prints, finishing, and add-ons. Secondly, custom cardboard display boxes are made from eco-friendly paper. Brands can use this to cut their carbon footprint and also attract eco-conscious buyers. Thirdly, these boxes are cost-effective. Most packaging suppliers offer cardboard display boxes at wholesale rates, making them highly affordable and beneficial in the long run.

Now that we have explained why these boxes matter, let’s check out the different ways in which brands can use them to showcase their goods and boost sales.

How to Use Cardboard Display Boxes to Boost Your Brand’s Sales?

First, let’s briefly explain what cardboard is and why it is an ideal option to make display boxes.

It is a paper-based packaging material that comes in different thicknesses. Its plain appearance makes it an ideal option to receive colors and finishes. With an impressive tensile strength, cardboard display boxes are highly sturdy and ensure product protection. It is highly flexible as well, allowing manufacturers to mold it into different shapes and sizes.

Display Boxes for Retail Settings

There are 100s of products of one type in a retail store. Pick one, and you’ll notice its countless variations. While this provides variety to buyers, it makes competition tough for brands, requiring them to stand out their products to become more noticeable.

The most effective way to do this is by using display boxes. These boxes are placed at cash counters, store entrances, at the start of aisles, or in other areas with the most foot traffic. In this way, your products can travel from shelves to the front of the store. Plus, to make the products more attractive, these boxes can be designed in any shape, size, and color, and tailored with your brand’s logo and messaging.

For example, if you sell lipsticks, you can simply place all the color variations in one box. In this way, buyers can look at your brand’s entire product range. This can boost upselling as customers may end up buying more than one product. Similarly, if you sell small toys like miniature cars, you can place a wide variety inside these boxes. 

Display boxes are highly successful in retail settings because they make it easy for buyers to recognize your brand, and they can also check out the product’s quality before buying. This leads to building confidence among buyers. Moreover, these boxes are lightweight, allowing you to relocate the box inside the store to get maximum exposure. Moreover, as these boxes are not too costly, you can easily redesign them as per need.

Trade Shows and Exhibitions

Many businesses take part in trade shows and exhibitions to market their products to customers and brands as well. The competition at such places is quite fierce as well, and it is essential to showcase your products in the best light to the attendees. Custom cardboard display boxes are an ideal way to make your products stand out.

As we know that these boxes are 100% customizable in terms of size, shape, and prints, you can get them as per your brand’s personality. In addition to this, these boxes can be assembled quickly. You can transport them as flat sheets and then make the box. 

Let’s suppose you are a fashion brand attending a trade show; you can get different display boxes to show your brand’s products, like lipsticks, creams, lotions, nail polishes, or any others. Moreover, you can also add your brand’s QR code to make the boxes more interactive. The potential buyers at your stall can scan the code with their phones and get more information about your brand.

Incorporating Interactive Elements

Not only the product packaging, your brand’s display boxes must be highly engaging as well. This allows your buyers to connect with your brand. The best way to attract buyers and make them interact with your products is by using highly appealing graphics and images on the cardboard display packaging boxes.

We have already discussed the role of QR codes in making these boxes more interactive. You can use hang tags for similar purposes as well. On such add-ons, you can print special offers or discount codes that buyers can use to add value to their purchases. 

For example, let’s consider a children’s toy store using a floor cardboard display with a “build your own toy” activity. Brands can place small cardboard pieces with scissors that children can cut and assemble to make a toy model. Such kinds of activities can make your brand extremely popular in the market and quickly boost your sales. As a result, customers are more likely to remember your brand and share their experiences with others. In this way, you can generate a positive word of mouth for your brand.

Seasonal and Themed Promotions

Customization is one of the core features of custom packaging display boxes. Since cardboard, as a material, is highly receptive to almost every color, finish, and coating, you can use it to make display boxes for special occasions or events. This allows you to play with the buyer’s psychology by offering them something they are looking for. 

If you are launching a new product before Christmas, you can get special custom cardboard display boxes with festive colors. Similarly, for Halloween promotion, you can design a spooky-themed display box with images of witches, ghosts, and pumpkins. This box can be effectively used to market products like candies. Such boxes, when placed at cash counters, encourage impulse purchases even when the need is not too high. 

Another way you can use these boxes to your brand’s advantage is by printing a limited edition tagline or slogan on the box. It will create a sense of urgency and create curiosity among buyers. As a result, they’ll check out your products and may end up buying.

Final Words

To get the perfect custom printed boxes for your brand, you need to work with the best packaging supplier. If you are looking for the top custom cardboard display boxes in the US, reach out to Packaging Mania. They are the most experienced packaging suppliers and have helped countless brands boost sales. Reach out to them and get custom boxes at the most affordable rates.

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